A book of marks, words, and ways of looking. The visual and verbal language of a forty-year refuge entering its next chapter.
This document is the operating brand standard for Nido Farms · Barú Lodge. It is the source of truth for color, type, voice, imagery, and pattern decisions across the website, print, signage, social, and partner communications.
Tokens defined here are designed to load into the Regen Studio as the nido brand, alongside prt, lai, and rdc. See spread 22 for the token reference and integration path.
Nido Farms is not the beginning of a story. It is the next chapter of a forty-year story set inside the Refugio Nacional de Vida Silvestre Hacienda Barú — passed from Jack Ewing's forty years of stewardship into the next generation's care. Hospitality is not the product; it is the container that makes meaningful experiences possible.
Childhood as the experience. Parents restored. Nature as teacher.
High-net-worth families seeking developmental nature experiences for their children.
The only family-positioned luxury ecolodge in the Dominical–Uvita corridor. The physical home of the Explorer life-stage — where children ages 8–14 do in place what the Seeders Chronicles document in story.
Warm, deliberate, editorial. Family-forward to guests; institutional-grade to investors. Play treated as serious developmental work.
The Hacienda Barú story did not begin in 1976 and does not end in 2026. It is a deep-time arc: indigenous lands, settler regret, slow restoration, and the next generation's stewardship.
Every Nido Farms communication carries this arc. Never reduce the project to "a new ecolodge." Always anchor it in the forty-year regeneration story.
Decreto Ejecutivo Nº 24639-MIRENEM
La Gaceta Nº 190 · 6 October 1995
The Costa Ballena coast lay within the ancestral lands of the Brunca (Boruca) peoples — one of the indigenous nations of Costa Rica's South Pacific.
Earliest documented aerial photograph: pastures and rice paddies stretch where forest now stands.
Jack Ewing — a biologist by training — and Diane arrived from the United States. First regenerative decision: hunting banned on the property.
Birders, biologists, eco-travelers arrive at a recovering ecosystem.
~150 ha released to natural regeneration. Path of the Tapir Biological Corridor begins.
Decreto Ejecutivo Nº 24639-MIRENEM. 330 ha. Refugio Nacional de Vida Silvestre — Categoría Mixta. Signed by President Figueres Olsen.
Resolution R-SINAC-CONAC-021-2014 — operative governance framework adopted.
365 bird species recorded. All four Costa Rican TINTIN species in residence. Sloths, scarlet macaws, ocelot, margay, tapir. Jack Ewing publishes TINTINs Are Made of Chocolate (2008) — three decades of the land in one book.
The refuge enters a new chapter. Children at the centre. Parents restored. Nature as teacher.
Nido Farms is a Lane A asset inside the Planetary Regenerative Trust (PRT). It is a real-estate-anchored, cash-flowing ecotourism business that pairs with biodiversity credits (Lane B) and operating-company services (Lane C).
The brand must speak two registers at once: family-warm to guests, institutional to investors. The Place Fund co-branded lockup (spread 20) handles the latter.
Nido operates at the Explorer life-stage of the Zoen ecosystem — where the virtues the Chronicles teach through story are practiced in land, light, and relationship. The physical manifestation of the Seeders movement.
Every directly comparable boutique ecolodge in the Dominical–Uvita corridor is adults-only or age-gates at 6+. Nido anchors a new category at expected published ADR of $550–$1,200+.
330 ha · Costa Rica · ridge-to-reef regenerative community · corridor stewardship
Nido speaks like a knowledgeable parent telling a long-loved story. Not a marketer. Not a brochure.
Warm · Specific · Reverent · Plain-spoken · Family-forward · Confident with numbers
Cute · Aspirational · "Unforgettable" · "Unique" · Wellness-coded · Slogan-driven
"The financial infrastructure for the next economy."
"You live in the moment. We predict the future."
"A forty-year refuge, learning how to hold children well."
Five patterns recur across the site, the deck, and the partner letter. Use them. They're the verbal equivalent of the rose underline.
"Children at the centre. Parents restored. Nature as teacher."
Three nouns. Three verbs. No conjunctions. Use for the headline rotation, the IG opener, the deck cover. Always pair with the place: "330 hectares · ridge-to-reef."
"On 6 October 1995, the refuge was declared. Forty years of stewardship continue into the next generation."
Always cite the date. Always link the past to the future. Investors and journalists both need this.
"330 hectares. 365 bird species. 3 km of beachfront. One forty-year refuge."
Stack concrete numbers. Never fuzz them ("plenty of wildlife"). End with the one human-scale closer.
"Pura vida. Not the tourist phrase — the original instruction."
Reserved for final footer, partner letter close, and the last slide of any deck. Used once per surface, never twice.
Read · Visit · Stay · Partner · Inquire · Walk · Listen
Always ground in the Story of Place (Bill Reed). The land's arc precedes the project's arc. Never introduce Nido without the 50-year trajectory it sits inside.
Unlock · seamless · unforgettable · world-class · cutting-edge · revolutionary
"·" for inline metadata · "—" for asides · No "..." unless quoting
Spell out one–nine in prose · numeric otherwise · always units
Until a custom symbol is commissioned, the Nido identity lives as a typographic wordmark — set in Cormorant Garamond, lowercase, with a single italic rose n as the brand signal.
96px wide. Below this, use the single-glyph favicon.
22mm wide for the full lockup. 8mm for the glyph.
Half the cap height of the "ido" on every side. Never crowd.
A near-black forest ground holds a single warm accent — the Nido rose — and a cream typographic register. Forest greens appear sparingly. Stone and clay anchor architectural moments.
Forest Deep
#061416
--nido-bg-deep
Forest Teal
#0a1d1e
--nido-bg
Surface
#0f2728
--nido-surface
Surface Hi
#143031
--nido-surface-hi
Nido Rose
#d4717f
--nido-accent
Rose · Dim
#b85a68
--nido-accent-dim
Cream
#f5ede0
--nido-cream
Body
#d8d0c2
--nido-body
Body Dim
#9a9388
--nido-body-dim
Forest
#3d6b3b
--nido-forest
Forest Dim
#2a4a29
--nido-forest-dim
Line
#1a3537
--nido-line
Page ground. Holds everything else.
Display and body. Always for reading.
Single point of warmth: labels, italics, the rail, one CTA per view.
Rose is a signal, never a surface. If a button, label, or italic flourish is rose, nothing else in the same eye-frame should be.
#f5ede0 / #0a1d1e · 14.8:1 AAA
#d4717f / #0a1d1e · 5.7:1 AA
#1f1a18 / #f5ede0 · 14.2:1 AAA
#b85a68 / #f5ede0 · 4.6:1 AA
#061416 / #d4717f · 7.4:1 AAA
#d8d0c2 / #0f2728 · 11.1:1 AAA
Avoid — 1.4:1
Avoid — clashes
Cormorant Garamond carries the editorial register — the forty-year arc, the place names, the headlines. Inter does everything else: nav, body, micro-type, UI.
Use for: H1–H4, large numerals, italicized words inside cream copy, decree citations, the wordmark itself.
Use for: body copy, nav, micro-labels (600/uppercase/tracked), UI, footnotes, mono-fallback context.
fonts.googleapis.com / css2?family=Cormorant+Garamond&family=Inter
"Playfair Display", Georgia, serif · system-ui, sans-serif
JetBrains Mono · token references and codeblocks
Eight steps from micro-label to hero. The ratio is roughly 1.4×, with deliberate jumps at H1 and Hero for editorial impact.
Mobile sizes scale 60–70% of desktop. Line-heights tighten as size grows (0.95 at hero, 1.7 at body sm).
Every section in every Nido communication opens with a single micro-label: 11px Inter Semi-Bold, tracked 0.22em uppercase, in Nido rose, with a 1px rose underline.
This one detail is the most identifiable element of the system. It must be present on the website, in slide decks, in print, and in social tiles.
Playground · Daily Rhythm · Shared Table · Restoration. Children lead, parents follow.
All Nido photography is warm, low-contrast, documentary. Natural light. Earth-toned. Children visible but never posed. Adults supporting, not centered.
Land, water, sky, canopy, wildlife.
Aerials at golden hour. Macro of indigenous species. Trail-level perspectives — eye-height of a walking adult.
Children leading. Stewards present.
Backs of heads. Hands in dirt. Adults always at the edge of frame. No tropical-cocktail-by-the-pool cliché.
Activity in the natural materials.
Wood, rope, water, mud. Texture matters more than action. The hand reaching is more useful than the face smiling.
Balance, not beauty. The visual lexicon to avoid — each one positions Nido as a beautiful place rather than a place in balance.
The Chronicles put it plainly: this is not about saving beautiful places. It is about reading and restoring balance.
Heavy duotone · saturated tropical look · vignette · HDR sky · golden-hour Instagram filter
Posed family-by-the-pool · spa hands holding stones · couples in flowing linen · drone-over-yacht · "mindful" coffee on the deck
Symmetric centered hero · text-overlay-on-mountain · faces filling the frame · staff posed in uniform
The architectural register that the lodge build, signage, packaging, and on-property graphics should sit inside. Honest materials, locally sourced where possible.
Hardwood. Interior, ceiling structure, decking accents.
Furniture, joinery, doors. Ages to silver-grey outdoors.
Foundation work, paths, bathing pools.
Wall finishes, vessels, signage embossing.
Bedding, drapery, table textiles, packaging.
The default exterior context. Build into, not against, the forest.
The book, the card, the partner letter, the IG tile. Each surface re-uses the same six choices — rose underline, lowercase wordmark, generous white space, one photograph, one number.
The marketing site composes everything in this book. One-page editorial scroll, sticky nav, anchor sections, fade-only motion.
Components used across the website prototype. Each pairs to a @regen/ui primitive plus a thin Nido wrapper.
Childhood is the experience. Design every program for the child first.
Adults are the audience for the result, not the user of the program.
The forest, the river, the corridor — never decoration, always curriculum.
Target IRR 8–20%+. Path to CST Elite within 36 months.
All spacing is a multiple of four. Section verticals lean generous: 96px on mobile, 128px on desktop. Container max-width: 1400px.
Cards breathe at 32–40px internal padding. Inline gaps of 8 / 12 / 16 / 24 dominate UI. Never inline-flow siblings — always flex or grid with explicit gap.
The 1995 decree is the legal anchor of the entire project. Cite it consistently — every press release, investor letter, deck cover, and footer.
Resolución R-SINAC-CONAC-021-2014 · adopted 19 June 2014 · operative governance framework.
Refugio Nacional de Vida Silvestre Hacienda Barú · Categoría Mixta · Decreto Ejecutivo Nº 24639-MIRENEM · La Gaceta Nº 190 · 6 Oct 1995
A 330-hectare refuge declared by executive decree in 1995 (Decreto Nº 24639-MIRENEM).
a national wildlife refuge since 1995
Both blocks below are copy-paste-ready. The CSS block lands in packages/ui/src/brand/variables.css alongside prt-*, lai-*, rdc-*. The TS block lands at packages/ui/src/tokens/nido.ts.
:root, [data-brand="nido"] { /* base · surfaces */ --nido-bg: #0a1d1e; --nido-bg-deep: #061416; --nido-surface: #0f2728; --nido-surface-hi: #143031; /* signature · accent */ --nido-accent: #d4717f; --nido-accent-dim: #b85a68; /* type · neutrals */ --nido-cream: #f5ede0; --nido-body: #d8d0c2; --nido-body-dim: #9a9388; /* forest · sparing accents */ --nido-forest: #3d6b3b; --nido-forest-dim: #2a4a29; /* lines · dividers */ --nido-line: #1a3537; --nido-line-strong: #2a4547; /* material accents */ --nido-clay: #b96d52; --nido-sand: #e6d3b3; --nido-stone: #807468; /* type stacks */ --nido-font-display: "Cormorant Garamond", serif; --nido-font-body: "Inter", system-ui, sans-serif; /* radius · 0 for institutional, 4 for soft */ --nido-radius: 4px; }
// packages/ui/src/tokens/nido.ts export const nidoTokens = { id: 'nido', label: 'Nido Farms · Barú Lodge', lane: 'A', fund: 'place-fund', colors: { bg: '#0a1d1e', bgDeep: '#061416', surface: '#0f2728', surfaceHi: '#143031', accent: '#d4717f', accentDim: '#b85a68', cream: '#f5ede0', body: '#d8d0c2', bodyDim: '#9a9388', forest: '#3d6b3b', forestDim: '#2a4a29', line: '#1a3537', lineStrong: '#2a4547', clay: '#b96d52', sand: '#e6d3b3', stone: '#807468', }, fonts: { display: '"Cormorant Garamond", serif', body: '"Inter", system-ui, sans-serif', mono: '"JetBrains Mono", ui-monospace', }, radius: { sm: '2px', md: '4px', lg: '12px' }, } as const; export type NidoTokens = typeof nidoTokens;
Add to studio-tokens.js brand registry. Auto-listed in the Studio brand picker.
Extend tailwind.config.ts colors under nido.* namespace.
apps/nido-farms-website + future Place Fund child apps.
"The covenant is the door. The bridge is what you walk to next." — Zoen Covenant v3
Founder · Nido Farms · Barú Lodge
dave@regendevcorp.com
regendevcorp.com
docs/projects/
nido-farms-website/
apps/nido-farms-website/
packages/ui/tokens/nido.ts
38 curated images · CDN: media.place.fund
Origin: .scratch/nido-imagery/